The right way to survive with penguin SEO methods

. Thursday, June 13, 2013
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One of the major highlights of SEO market was the execution of penguin updates, everything was actually sudden. Normally, when there is an update for Google algorithm, the business owners actually need to stop whatever they were doing and just have to keep their complete focus on the update. A penguin update can indicate huge transformations for a particular web portal, therefore you always have to be informed, prepared and absolutely ready to react and recover. Google is frequently making changes in algorithm so as to make advancements in the results that show up on the SERP, and whether you are consistent with the change or not, Google is the one that decides that your site will be there on page 1 or else page 10.

The recent algorithm updates have its effect till the date. This was a major update and affected near about 2.3 % English-US queries. A huge count of websites and web marketers were stunned and suffered. The web portals that were on the first page of Google that are found breaking the rules can no longer be seen. They go down in their SEO career and undergo difficulties while getting back to the track. Actually, it became a compulsion for the sites & businesses to re-examine their link building and web optimization strategies.

Listed below are the penguin methods that will assist you the best way to survive:

• Consider the Google penguin: this technique made a spiteful entry to the world of search engine optimization. Basically, it aimed at removing the sites whose ranking and web traffic came through the dishonest activities like spamming, content duplicity, stuffing more keywords and even some trustworthy &well-known brands have got affected. Presently, the use of main keywords should be avoided while building back the web site links. The long keywords can be used like “contact us”, “visit our page”, “click here” and together with this also make an effort for linking back to the most important page on the site.

Link audit: at the time of creating back links for your web portal never fail to remember auditing the links that you had created for the purpose of bringing more and more traffic to the site. The facts that must be considered while auditing the current back link profile are as follows:

1. Broken or dead links: if your back links are popping up with a “not found” error message, then fix it without delay. Repair this error and implement 301 (moved permanently) redirect and if required.

2. Long haul advantages: get certain about the fact that your link building efforts always give priority to the quality of content. The leads and sales level totally depends upon the quality of a product or a website.

3. Keeping the track of complete anchor text circulation: ensure that you are using a mixture of anchor text throughout the links. You should have your brand name or some other common phrases as your link.
Well, if you are still messed up with your work because of the Google updates then there is no need for you to get much anxious about this as now, you can easily come across organizations that provide penguin SEO audits services and lend a hand in getting is recovered as soon as possible.