Mark a Strong Presence in the Industry By Hiring Travel Portal Development Services!

. Tuesday, December 30, 2014

Are you finding it difficult to mark a strong presence of your travel company in the industry? If yes then your problem is now solved as, a renowned name for internet marketing is offering the customers with qualitative travel portal development services that help in meeting the growing needs of the travelling companies in the best way.

India is one of the most sought after touring destination in the world that attracts millions of tourists from different corners of the world round the year. Thus many people are finding good business opportunities in the field of tour and travel service providing facilities. Also this is resulting to incredible development in the field of travel industry in India. Thus this has resulted to a lot of competition in the market of travel service providers.

So if you are one of the travelling service providers, then the one thing you would desire at present is to make a strong foothold in the travel industry, right? But for this you need a help of a good and reputed travel portal design development service provider, who would help in meeting all the desired aspects to position your company among the topmost travelling agencies.

Here the services that they offer to their customers include:

• Travel Portal Development
• Explore by Map
• Payment Gateways
• Social Media integration
• Hot Deals
• Print & Email Confirmation Vouchers
• Travel Guides
• Customer Review & Feedback system
• Online Chat
• SMS Gateway, New Business Request
• Online Travel Portals

Apart from these, there are many other important services that the company offers to its customers. But if you are still confused to take any decision regarding selecting the company for its desired services then here are some more factors that will help you in deciding that why you must choose iSearch Solution for designing and development of your travel portal. These are:

• Dynamic holiday packaging engines
• Responsive & SEO friendly
• Bespoke travel website design
• Secure online booking
• Flexible language & currency options
• Extendable & scalable system
• The ability to expand your products and/or services
• Easy inventory management
• Low running cost

So this time meet your designing and development needs for your travel portal with that is one of the reputed names for web designing company India and further earn your company’s recognition among the topmost choices for travel & tour companies.

Top 5 Strategies for Successful SEO Campaign in 2015

. Friday, December 5, 2014

SEO services are constantly on the verge of updation, which means many SEO experts are running towards a more holistic approach aligned with content marketing strategy as well as customary marketing techniques.
Here in this blog I’ve highlighted the current trends in SEO along with some tips that will fuel your SEO strategy for near future.

Conversational Keyword Phrases: Previous year Google’s Hummingbird Update completely transformed the way keywords are interpreted on the internet. However, the most significant change from this update revised the way the algorithm recognizes “conversational” phrases means the search queries to make sure the whole phrase is comprehended rather than a particular keyword. So, what such things mean for SEO experts?
That simply means you don’t need to tell your PR agency to build links and ensure backlinks are taken from trustworthy sites only. Make sure your anchor text link to your site is natural and not just keyword focused. And, ensure that your site is useful from user’s point of view which targets your audience with quality content and multimedia. Ensure to set up a social presence across the networking sites.

Traditional Links & Branding: Inbound links are still thought of the most significant factor in page ranking however, the way Google translates these links has now transformed. Earlier it was said that the more links you have the better your ranking would be. But, now Google thinks of implied links which are called brand mentions and the ratio they are spread all over the web in. brand mentions are the words on other websites or pages that mention or refer your brand’s name without any link.

If you’re involved with link-building campaign, make sure your links are natural from a widespread source with high authority. Setting up your own brand authority is said to be an important factor that improves your ranking.

Mobile optimization & User Behavior: While this isn’t a latest trend, the choice for online marketing company to support mobile trends shouldn’t always be an option. 1 out of every five people in the world uses a smartphone and 1 out of every seventeen people owns a tablet, you’re digging a hole for yourself if not focusing on mobile optimization.

In 2015, mobile optimization is going to be a key factor beyond just having a full-fledged website. So, focus on a mobile site too which should be readable, engaging and user friendly.

Content is always the King: If you want to rank for relevant search terms, make sure your site has quality content on it. Make user-focused quality content ditching duplicate, plagiarized or spinned content.

Social Media Integration: Because the search algorithms of Google are turning out to be stronger with each update, it makes sense if you integrate social media in your SEO strategy. Create a strong customer base across all social platforms so as to get your content be shared and liked.

Every time a Google update hits any site, people think that now SEO is dead, but in reality it’s not the SEO that is dead but the strategy implemented in it.

Consider these tips to reap benefits in upcoming year.

Independence Day- Seek the True Indian in us

. Thursday, August 14, 2014

It was 15th August 1947 when the tricolour was first hoisted and independent India was born. The tri colour was hoisted by the people of a nation who were exploding with keenness to lead a life of sheer freedom. Today, almost 67 years later, commemorating Independence Day reminds the same sense of patriotism. But, beyond the sheer excitement of patriotism, one needs to think deeper whether we have really come to that stage where our forefathers wanted us to. Are we independent in real sense?

No doubt our forefathers, our warriors, leaders and patriots had laid down their lives to help us lead our life in freedom, but still we haven’t got freedom from poverty, corruption, inequality and discrimination.

The poverty that qualms the sovereignty when we see miseries of children working in hotels, stores, picking garbage and selling Indian flags at signals. The corruption that has defamed our nation of those ministers whose connivery overlaps the headlines of every news channel and newspaper. The discrimination in society, all these are the points that raise a question- are we independent?

Celebrating the 68th years of freedom, you may not identify the sludge around the lotus, but you cannot ignore it.

Yet, every year the 52-second national anthem fills our heart with patriotism no doubt. We feel proud to be born in India, a country that believes in unity in diversity. But we cannot ignore the ugly faces of corruption, discrimination and inequality that are slowly weakening our nation. Why can’t we become a part of the change? Can’t you take an initiative to turn India into a better place? Of course we all can!

So, this Independence Day take a pledge to be a responsible citizen of India in true sense. Let stand together to crush the ugly faces of corruption and discrimination and live the dream of our martyrs, our warriors, great leaders and patriots of a beautiful India!

Kick Off your Online Marketing Campaign with Top Trends in Mind

. Thursday, January 9, 2014

2013, the previous year will be known best as the year in which businesses began nuzzling different tactics for online marketing in a big way. It will also be recognized as a year of the biggest social media transformations: Google and Facebook’s algorithm updates, Twitter’s IPO declaration, and this list goes on. This trend of distracting the online marketing pitch will continue into 2014 & beyond. Here is listed a roundup of what will be in vogue in 2014 for online marketing company.

Content is King & will Remain King in 2014 : It has been reported in a survey that 78% of CMO’s suppose that content in going to be a key player in future of marketing. Most marketing companies have clinched as well as accepted content as a major resource in their efforts. Together with this, there has been an invasion of content discovery apps that are backed on the growth module. If you’re not dedicating your budget towards content development, you may get late and it’s best time to do so.

Online Marketing Company

Video Marketing- A Growing Trend : It goes without confusion that videos have caliber to convey a message to wider base of audiences ten times faster than the plain text. The popularity of Gangnam Style video on YouTube last year was proof that great video content has the potential of turning out overnight viral success. Also, with latest apps like Snapchat, Instagram and Vine, videos are being created, viewed as well as shared on portable devices like mobiles and tablets. Facebook, the most popular networking site has also initiated & enhanced their mobile ad platform. Coupled with the mobile potential, we proclaim that video marketing is going to boom more in 2014.

Social Media Diversification : Previous year has been the year recognized best for social media growth. The same is going to be continued in upcoming year. About 93% of marketers already believe that the use of social media will help them reap long term benefits. In 2013 there was a huge surge in popularity of latest networks like Pinterest, Instagram and Vine that have turned out to be a part of day to day life. These networking platforms are carving a sole niche for themselves that means that companies will continue to use various platforms to build their brands & get in touch with customers.

So these trends are going to be popular this year. Keep an eye on changing trend and add a significant surge in your company’s popularity with effective marketing strategy comprising these trends.

Keeping SEO Alive in 2014 with Fresh, Quality-full & Synergic Work

. Wednesday, December 18, 2013

Year 2013 has specified most quivering algo shocks to the SEO Industry. But, maugre to all these shocks made by Panda & Penguin and other updates talking about the quality in search engine optimization services, a true warrior never steps back and look ahead struggles. Success is copartner of various problems; setbacks etc so you can’t just hope for good news, pitfalls also run in a parallel way.

People with intellectual mindset always run from the mistakes and moves ahead with improvement. The same thing is also applicable on the SEO Industry. If you’re also the one looking out the ways to do something thriving with your online business then don’t forget the fact that now SEO is alive with more energy and synergy with the web and the search engines.

Things we focused on in the year 2013 make a huge volume. Some of them are still applicable even in the year 2014 as well. In the year ahead, what we need to focus on is the approach, strategy and the appropriate way to monitor each short term goal to achieve the enduring goal of quality and high up search presence.

Monitoring, approach and strategy has always been a part of every successful SEO Company India or other regions. In order to stop the delay in SEO Success and to achieve great results, you must work on the proper strategy and need to list out the immediate targets. In order to help in thriving with SEO services, there are some points you need to work on. The approach of SEO should be like you have plant a tree in your garden. Its base must be strong so that no storm can bend it down.

Here, the plant is SEO work and storm relates to the Google updates that hit the sites of bad quality. Supplement your tree with required nutrients at the right time recurrently the tree will breed and bear fruit one day. Likewise, try to work on excellence web presence and pay attention to the technical, on-page, off-page SEO and social media and wait for the search presence to improve gradually rather than acquiring the results quickly.

Don’t forget to focus on the metrics that matter in Google Analytics according to what goals and priorities you have set for yourself to get better search presence. Global search can’t be ignored but local search is mandatory to be focused. In order to attract people on your business you must also add addresses, events, people, recipes, books, e-books, video, etc on your website.

  In order to help you to go your content go viral, our community also plays a vital role so focus on building community and to retain their trust. All and All, if you talk about the current SEO norms then SEO has turned out to be white collard where you have to implement strategy that are respected by the algorithm of search engines.

Basic DO’s N Don’ts in SEO for Better SERPs

. Thursday, December 12, 2013

Nowadays, SEO Industry is turning out to be very invading; today, it is between the most favored web services these days. Thus it comes onto the role of SEOs or search engine optimizers( to not only modify the sites of clients according to the rules of search engines or the Google’s algorithms but also to understand the long term success. Each search engine has its own set of rules and algorithm.

Social Media Optimization

There are many tricks and techniques an optimizer has to pay while working with any site or to achieve the vision of making a search engine friendly site. In order to make the SEO efforts best delivering, it is rather mandatory to know the appropriate tactic and to implement them in a positive manner. There are plentiful SEO activities which are executed for different purposes. Seeing the huge demand, SEO is also increasing worldwide and at the same time competition is also getting rather tougher than the previous time.

There are few SEO companies out there which are zeroing their attention upon their own swift business gains, incorporate unethical or gray hat SEO techniques. The enclosure of such practices brings down the cost and they thrive to acquire the business, sending off their client’s interests to suffer in long term. In some cases they can give you short benefit but scar a site with a long term blemishes.

And, sites which got penalized with such activities lost their identity and never manage to come up again in future. So being a web owner you must check upon the unlawful promotional activities that a hired SEO company may use to make the reports impressive. This is the reason you must have a proper understanding of DO’s and Don’ts of SEO.

Check out the DO’s

• Pay some attention to high quality PR sites for backlinks
• Make certain to maintain a site having standard anchor tags and simple structure
• Use separate keywords for each page to make the page title unique
• Wherever it’s possible, use valuable keywords as internal link
• In order to benefit the users to maximum, upgrade the information
• Make sure you have created sensible and consistent navigation paths
• Find best promising keywords that can do well
• Think logically and treat every sub page of your website as a landing page

Check out the Don’ts

• Avoid using irrelevant keywords
• Don’t allow irrelevant links to the site to protect the ranking
• Keep away from cyclic keywords
• Avoid keyword stuffing as it could be suicide practice
• Don’t use the splash page
• Don’t create duplicate pages

These are just the major do’s and don’ts in terms of SEO that you can follow but the best part is that you are better aware with the search engine behavior and updated with the requirements and their quality guidelines. Let’s follow these basic techniques while doing good SEO work for long term success.

How to Hire a Reliable yet Effective SEO Company India?

. Friday, November 15, 2013

Have you got a problem? Have you been tasked with hiring an online marketing company or SEO firm to facilitate various online marketing services to your company? Definitely for this, you went out & executed a search on Google & got a list of 200+ SEO companies. You start getting in touch with the firms starting with the one listed on the top, since it seems logical that the person at the top must know what he is doing. But as you get in touch with the firms, they all let you know the same stuffs. Do you have any idea how every would-be online marketing company on the earth can promise every client to place them onto the first page of Google? Well, the simple logic is that some can do while others can’t. But if that is the case, how do you judge which SEO company to hire?

Seo Company India

First, let’s sort out some delusions about SEO companies.

The SEO Company that ranks on top in your geographic area doesn’t necessarily the one you should have joint venture with. If you are from a distant location and looking for the optimization of your site, you can outsource SEO from India or vice versa. You can get your optimization work done from an SEO company India based in Delhi or somewhere else.

The best SEO Company for you may not be much of a company: Keep in mind that bigger is not better. Less at times, but not always is more. There may be SEO firm with one or two employees or a company with 500 plus employees. Don’t opt for any of these without figuring out their potential and effectiveness.

All SEO Companies are Scam Operations: Well, this saying is not hundred percent true. Due to two or three hundred, thousand bad companies, people have got a delusion that every SEO firm is scam. However, I would suggest you to be careful about the company you hire.

Now follow these tips to hire the right SEO Company India:

Settle on what you need: Do you require reputation management, link removal, ongoing SEO, one time SEO audit, content marketing, PPC management or any of the other SEO services SEO companies frequently offer? If you aren’t sure what you require, start by finding out the task to be done. Have an objective in mind by which you can determine the success of your SEO campaign.

Have multiple consultations secretly: One you figure out what you need, settle down with an SEO company in person or by mail or phone, that seems logically qualified & ask them to help you know what you have to do. Most of the companies will gladly provide a free of charge consultation as they know by doing so that may get a chance to impress you & lead your business. It will also let you to know if you need that firm’s services.

Get case studies as well as references: Well, the number one question you want replied from an SEO company is “are they going to help you get your task done?” Everyone would like to choose an experienced company to get their job done. If the company you have chosen shows you their case studies done for other clients, then its best bet to work with them.

Map a clear picture of your goals and requirements and follow above mentioned tips to end up with a right online marketing company for the success of your business.