SEO – You Can’t Do Without It!

SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to a website from search engines via natural (organic or algorithmic) search results. It is an element of search engine marketing which targets contextual search, local search, and industry-specific vertical search.

Though SEO is based on algorithms it has some human element also and addresses the issues like - what human visitors might search for, how do they search visitors and how make them feel what they see is real. Hence, some SEO efforts may involve optimizing a site's coding and presentation, without making very noticeable changes to human visitors, while others do more noticeable efforts involving unique content on pages that can be easily indexed and extracted from the heap of the likes.

SEO service providers often offer SEO as a stand-alone service or as a part of a bigger marketing campaign - because effective SEO can require making changes in the source code in the initial development of a website and define design & content accordingly.

SEO - What’s in it for Marketing

So why do marketers optimize their websites?
The answer to this question is the same as to why they make websites in the first place - to have their services/products found and read by as many people as possible. Because internet is a major traffic point - it’s easy, accessible and economical.

A successful Internet marketing campaign drives natural search results to pages, though sometimes it also involves paid advertising on search engines and other pages.

SEO often generates a good return. Rarely, it brings the detrimental factors. While increased visitors is analogous to increased business in retail advertising, it might counteract if the site is not prepared to handle the traffic or visitors are generally dissatisfied with what they find.

Whatever the case may be, you can’t do without it. SEO has already become the mainstay in the marketing mix; you have to have it to keep yourself in the race - ahead or along.